Driven by rich personalization tools, your sales and marketing teams can easily create content that resonates with the audience. With the power of Dynamics 365 marketing, you can get a 360-degree view of your customer's journey to improve your marketing.
Insights from Dynamics 365 Marketing helps your team to see business from customers' perspectives, which allows you to live up to their expectations, earn loyalty and increase profits.
By using real-time customer data, you can simplify your customer journey management; designing customer-led experiences such as buyer personas, customer touchpoints, and emotions to engage more customers.
Automate your lead scoring and convert leads into potential customers at speed with several marketing campaign options built into Dynamics 365 Marketing and bring more customers on board.
Earn loyalty to your customers by delivering products and services based on their interactions. By using the built-in event triggering tool in Dynamics 365 for Marketing, you can turn your customer interactions into loyal customers.
For organizations without any other Dynamics 365 application
For organizations with a qualifying Dynamics 365 application3
Microsoft Dynamics 365 is a suite of cloud-based next-gen business apps that include various CRM, ERP modules and different productivity tools or add-ons.
Dynamics 365 allows you to manage emails and all customer journeys. You can also plan and manage several events and marketing campaigns. Moreover, “Customer Voice” can be used to create surveys, personalize every interaction, capturing the right data in the right place and time within Dynamics 365 Marketing, and produce actionable insights.
Compared to other CRMs like Salesforce, and SAP's Sales Cloud, Microsoft Dynamics 365 has an easy-to-use UI (User Interface) and customization when it comes to reporting. While Salesforce and Sales Cloud are fully cloud-based, if you want or need an on-premises deployment, Microsoft Dynamics 365 is your only choice.
Integrating a CRM system like Dynamics 365 Marketing or Dynamics 365 Sales costs between $5,000 and $20,000, depending on whether it is a legacy system or a Web service/cloud service. The budget should be higher if you are integrating legacy systems, and lower if you are integrating Web services.